SAP Director - Global Account Based Marketing Job in Sacramento, California

Requisition ID: 193337

Work Area: Marketing

Expected Travel: 0 - 10%

Career Status: Professional

Employment Type: Regular Full Time


SAP started in 1972 as a team of five colleagues with a desire to do something new. Together, they changed enterprise software and reinvented how business was done. Today, as a market leader in enterprise application software, we remain true to our roots. That’s why we engineer solutions to fuel innovation, foster equality and spread opportunity for our employees and customers across borders and cultures.

SAP values the entrepreneurial spirit, fostering creativity and building lasting relationships with our employees. We know that a diverse and inclusive workforce keeps us competitive and provides opportunities for all. We believe that together we can transform industries, grow economics, lift up societies and sustain our environment. Because it’s the best-run businesses that make the world run better and improve people’s lives.

The SAP Global Marketing team is looking for an experienced and innovative Director - Account Based Marketing to join our award winning Global Account Based Marketing Center of Excellence. In this role, you’ll foster deeper partnerships with Sales, Product Marketing, Industry Marketing and other entities across the organization. As a member of the Global ABM COE team, you'll plan and carry out targeted marketing activities at the industry and customer account level, providing insights for decision-maker engagement while maximizing the efficiency of the sales and marketing process.

This person will have experience working within cross-functional teams specifically Sales and can demonstrate experience in building integrated marketing campaigns intended to accelerate or create pipeline or build awareness or perception change with key accounts. The ideal candidate will have a proven track record in building and managing field marketing programs, developing and executing strategic and scalable account-based marketing campaigns, taking an analytical approach to developing account specific marketing plans and engaging with sales leadership at the highest level. This person should have a strong understanding of ERP and cloud-based technology.


  • Collaborate across the organization to build and expand SAP’s Account Based Marketing (ABM) practice.

  • Organize and execute programs that generate interest and enhance perception among our target accounts while also creating new opportunities or enhancing existing ones.

  • Develop and deploy ready-to-implement marketing tactics and provide sales enablement on an account and industry basis utilizing various channels

  • Create, manage and execute account-based marketing programs, in partnership with account teams, agency and others, to drive program adoption that will accelerate usage within the accounts.

  • Analyze metrics and reports to determine effectiveness of program activities and integrated thought leadership content consumption

  • Identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques, and processes

  • Collaborate with sales and sales operations on developing the appropriate marketing metrics including visibility into marketing campaign results and measurement of campaign effectiveness, lead generation, opportunity creation, service adoption, pipeline contribution, and ROI of our marketing efforts within the account.

  • Develop assets necessary to support some of our most strategic customers and address their particular challenges and opportunities.


  • 7 years of B2B marketing experience, preferably at a tech company.

  • Deep expertise with Marketing Automation software a plus.

  • Deep experience with building and implementing account-based marketing program

  • Experience working with sales and across the organization to accelerate or add revenue pipeline.

  • Strong understanding of marketing channels and technologies.

  • Strong organizational and time-management skills with the ability to handle multiple tasks at once, while still paying attention to detail

  • Ability to work autonomously with self-starter approach to work and enthusiasm at the opportunity to help shape the strategy

  • Clear understanding of emerging technologies with the capability to skillfully lead business-oriented conversations with cross organization marketing teams.

  • Bachelor's degree in Marketing or Business or comparable education/experience.

  • Proven track record of managing integrated marketing campaigns using multiple tactics.

  • Track record of developing and managing multiple marketing programs simultaneously.

  • Familiarity with the technology sales cycle and how to employ marketing communication strategies to nurture leads, drive adoption and accelerate growth.

  • A strong team player – comfortable and motivated working in a collaborative environment, with the ability to build relationships with key stakeholders – product marketing, global marketing and sales teams.

  • Interested in building programs and processes from the ground up.

  • Not afraid to try new things – driven to constantly improve results.

  • Experience in working closely with sales and account teams to develop collaborative marketing plans.

  • Solid writing and presentation skills

  • Highly organized, data-driven and detail-oriented.

  • Thrives in a fast-paced environment with the ability to pivot and problem-solve.

  • Demonstrated ability to achieve practical results working cross-functionally with sales, marketing, and product teams


Bachelor's degree or equivalent required

MBA/Master's degree or equivalent preferred


Success is what you make it. At SAP, we help you make it your own.

A career at SAP can open many doors for you. If you’re searching for a company that’s dedicated to your ideas and individual growth, recognizes you for your unique contributions, fills you with a strong sense of purpose, and provides a fun, flexible and inclusive work environment – apply now.


To harness the power of innovation, SAP invests in the development of its diverse employees. We aspire to leverage the qualities and appreciate the unique competencies that each person brings to the company.

SAP is committed to the principles of Equal Employment Opportunity and to providing reasonable accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team. (Americas: or , APJ: , EMEA: C at at ). Requests for reasonable accommodation will be considered on a case-by-case basis. Successful candidates might be required to undergo a background verification with an external vendor.

EOE AA M/F/Vet/Disability:

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, gender, sexual orientation, gender identity, protected veteran status or disability.

Successful candidates might be required to undergo a background verification with an external vendor.

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