SAP Integrated Communications Associate / Specialist for the LoB Real Estate Team Job in Potsdam, Germany

Requisition ID: 179956

Work Area: Software-Design and Development

Location: Potsdam

Expected Travel: 0 - 10%

Career Status: Graduate

Employment Type: Regular Full Time


SAP’s vision is to help the world run better and improve people’s lives.

As the cloud company powered by SAP HANA®, SAP is a market leader in enterprise application software, helping companies of all sizes and industries run better. SAP empowers people and organizations to work together more efficiently and use business insight more effectively. SAP applications and services enable our customers to operate profitably, adapt continuously, and grow sustainably.

At SAP, we believe in the power of collaboration and empower our employees to perform at their best in an environment that encourages free and open expression of ideas. You’ll work alongside creative thinkers who share your interests, while turning big ideas into reality for our customers. With innovative job training, mentors to help you grow, and the flexibility to balance your work and personal life, you’ll be able to get more out of your career. It’s no wonder that some of the sharpest minds from around the world are working for a company that is consistently recognized as a global top employer.

Now it’s your turn to take the next step and help make the world Run Simple.

Purpose and Objectives

SAP Real Estate Management is a leading software solution to boast profitability by managing real estate portfolios efficiently, intelligently connecting disruptive technologies such as the Internet of Things, Machine Learning and Blockchain for the future of work. Across various industries and by building on strong international teams, we strive to develop in close collaboration with startups, customers & partners as well as with other SAP units game-changing software for the real estate sector.

Expectations and Tasks

As an Integrated Communications Associate / Specialist , you will drive awareness for the innovation and co-innovations around our solutions to impact the way our customers run their buildings in a smarter and simpler way. Led from the SAP Innovation Center in Potsdam, you will focus on overall internal and external communication activities and work closely with our colleagues from Business Development, Product Management, Media Relations, Event Management, Executive Communications and Marketing across the globe.

Within our team, we practice a trust-based working model. If you need to work flexibly from another location or at another time you can do so given your manager’s agreement.

You will be responsible for the following key tasks:

  • Leading the internal and external communication activities for the Line of Business Real Estate shaping our communication strategy

  • Managing our communications channels for the Line of Business Real Estate

  • Running internal, external, national and international events

  • Providing communication support around events

  • Positioning the teams by providing communication support ranging from key messaging, presentations or case studies

  • Continuous production and seeding of high quality content for internal and external platforms, such as newsletters or blogposts

  • Maintenance of internal communication platforms

  • Reporting and monitoring of our local communication activities

  • Positioning the SAP as a partner of choice for the real estate sector

Skills and Qualifications


  • Bachelor’s or Master’s degree in communications or a degree in a related field, e.g. social sciences or economics with related practical communications experiences (internships, freelance activities etc.) in the area of public relations or corporate communication

  • Strong experience with social media and multimedia channels

  • Confident personality who likes to take the initiative to drive a topic and with the ability to work in a fast-paced, agile, and international environment

  • Strong passion, professionalism and dedication in developing compelling stories for innovation and technology topics

  • Strong networking skills

  • Excellent spoken and written communication skills in English and German

Work Experience

  • 2-3 years working experience in a corporate communications department, at a PR agency, as a journalist or social media expert


To harness the power of innovation, SAP invests in the development of its diverse employees. We aspire to leverage the qualities and appreciate the unique competencies that each person brings to the company.

SAP is committed to the principles of Equal Employment Opportunity and to providing reasonable accommodations to applicants with physical, sensory and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please contact us at . Requests for reasonable accommodation will be considered on a case-by-case basis.

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