SAP Partner Marketing Senior Specialist Job in Madrid, Spain

Requisition ID: 189935

Work Area: Marketing

Expected Travel: 0 - 10%

Career Status: Professional

Employment Type: Regular Full Time


SAP started in 1972 as a team of five colleagues with a desire to do something new. Together, they changed enterprise software and reinvented how business was done. Today, as a market leader in enterprise application software, we remain true to our roots. That’s why we engineer solutions to fuel innovation, foster equality and spread opportunity for our employees and customers across borders and cultures.

SAP values the entrepreneurial spirit, fostering creativity and building lasting relationships with our employees. We know that a diverse and inclusive workforce keeps us competitive and provides opportunities for all. We believe that together we can transform industries, grow economics, lift up societies and sustain our environment. Because it’s the best-run businesses that make the world run better and improve people’s lives.

Overview for Partner Marketing: Manage marketing activities supporting SAP’s ecosystem and partners to ensure GPO and Routes performance management indicators are met. To Include: recruitment, marketing enablement, relationship building, and go-to-market enablement. Additionally, focus on marketing ecosystem components such as communities, partners’ communications platforms and online marketplaces integrating them into multi-routes to market programs.

Innovation fuels our plans for extending our core business beyond enterprise applications and business analytics supporting the SAP strategic mission of becoming the Cloud Company powered by SAP HANA. This includes our mobile, in-memory and database technology offerings. Thus, the identification of new routes to market (i.e. tailoring the buying journeys for each customer segment), new channels (high touch and low touch, digital or physical, etc.) and other customer-centric resources within our SAP ecosystem are essential for enabling the routes to communicate, sell and service SAP customers and prospects.

SAP executes a multi-channel and route strategy. This includes direct sales (in collaboration with strategic and service partners), telesales, resellers, and e-commerce channels. Our customers/prospects have the option to use multiple channels (within the different routes offered) and a best-in-class service/buying strategy is a must. SAP Ecosystem and Routes Marketing Job Functions, collaborating with our partners, are responsible for delivering a best-in-class experience accelerating our business growth faster than our competitors.

Research Markets, Customers and Ecosystems:

· Eco-sourced content: perform white space analysis, solution identification, value prop expansions.

· Analyze selling models with the ecosystem/channels (multi-route).

· Analyze ecosystem/channels development models – understand competitive partner programs and opportunities.

Collaboration - Proactively engage in extended collaboration with partner/channel management functions and partners.

Support Strategic Planning - Align with stakeholders, support and develop integrated marketing programs including routes, KPIs, ecosystem offerings, partner recruit and enablement.

Plan Programs and Campaigns - Design, align, resource, and promote integrated marketing programs and campaigns in support of strategic plans focused on partners/channels.

Expectations for Partner Marketing

Develop Content for Ecosystem & Partner Marketing Positioning - Provide thought leadership, positioning, and messaging, and serve as the evangelist for the overall SAP Partner Marketing strategy.

Collaborate with Regional Marketing to build/enhance SAP content and programs for partner go-to-market enablement and partner-led demand generation.

Channel marketing development and support - Develop marketing programs partner marketing enablement and marketing support.

SME – 1) Explore possibilities of targeting SME audience by creating SME specific message during other IP and/or Industry specific sponsorship. 2) Integrated Digital Marketing Plan for SME Awareness and Demand Generation 3) Develop Industry relevant content for SME owners/business utilizing digital and social channels for the entire SME portfolio

Common Activities:

Resources and Vendor Management – Independently manage program budgets/resources (owned, stakeholders’ and/or partner contributed) and vendors required to support program execution.

Develop Core Assets – Independently develop customer and partner facing assets.

Execution Support - Execute and support execution of ecosystem/channel marketing efforts.

Influencer /Analysts support – Drive strategy/interaction with market stakeholders, e.g. analysts, press, and social media.

Infrastructure - Develop, promote, populate, and operate marketing infrastructures (incl. events, portals, tools, and services) to support ecosystem and routes communications and enablement.

Measure and Monitor – Expertly assess, analyze, and evaluate to optimize marketing strategies and provide impact information to SAP and partner stakeholders.

Experience & Language Requirements

  • Minimum 4-8 years of marketing experience, with minimum 4 years in ecosystem & channel marketing

  • Working in a multi-national company and software sector

  • Experience in marketing to, with, through ecosystem/channel partners

  • Experience with digital marketing and social media

  • Experience in working with partners, sales teams and Global marketing teams

  • Native Spanish speaker

  • High level of English


Success is what you make it. At SAP, we help you make it your own. A career at SAP can open many doors for you. If you’re searching for a company that’s dedicated to your ideas and individual growth, recognizes you for your unique contributions, fills you with a strong sense of purpose, and provides a fun, flexible and inclusive work environment – apply now .


To harness the power of innovation, SAP invests in the development of its diverse employees. We aspire to leverage the qualities and appreciate the unique competencies that each person brings to the company.

SAP is committed to the principles of Equal Employment Opportunity and to providing reasonable accommodations to applicants with physical and/or mental disabilities. If you are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team (Americas: or , APJ: , EMEA: ).

Successful candidates might be required to undergo a background verification with an external vendor.

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