SAP Regional Marketing Expert - South Region Lead Job in Atlanta, Georgia
Requisition ID: 157825
Work Area: Marketing
Expected Travel: 0 - 10%
Career Status: Professional
Employment Type: Regular Full Time
Career Level: T4PF
Recruiter Name: Rita Klumb
As market leader in enterprise application software, SAP helps companies of all sizes and industries innovate through simplification. From the back office to the boardroom, warehouse to storefront, on premise to cloud, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable customers to operate profitably, adapt continuously, and grow sustainably.
PURPOSE AND OBJECTIVES
Expectation overview for Regional Marketing: Responsible for delivering against the objectives defined within a specific Sales area-based territory (South) for the current year’s Go-To-Market plan as it relates to demand generation and marketing contribution to revenue, Regional marketers generate demand for and accelerate pipeline with sales/channel/ecosystem through the execution of local marketing activities, including account based marketing, database marketing, direct and digital marketing, inside marketing, online events, physical events, and more. Also manage agencies and enable sales, create awareness and build reputation while focus on the resultant pipeline acceleration, and deal closure. Recommend, leverage, prioritize and customize global and national programs and establish regional best practices to assure that execution in both the local market provides the best return on investment possible for SAP. Responsibilities also include developing a unique marketing and communications plan to support the revenue goals of the region and determining what that appropriate mix of activities looks like. Activities may include but aren’t limited to, managing agencies and enabling sales, creating awareness and building reputation – especially important in the Bay area - while also focusing on the resultant pipeline acceleration, and deal closure. You will also recommend, leverage, prioritize and customize global programs and establish regional best practices to assure that execution in both the local market provides the best return on investment possible for SAP.
This individual should be a strategic, data-driven marketer who brings innovation and hard work to the job every day. Additionally, this person should thrive in a matrixed, fast-paced and high energy environment.
EXPECTATIONS AND TASKS
The most important aspect of this role is managing a team of marketing professionals who execute the activities that support the regional strategy. Regional marketing director is also key contributor and advisor to the South sales management team related to the overall MU strategy. More specifically, this position will be a key participant in a “Demand Management Council” (group of sales support functions, including Presales, COE, References, Marketing, Value Engineering, etc.) to outline and enable the Q 1 strategy to establish a healthy and sustainable pipeline.
Strategy Execution – Execute on the appropriate solution or industry program portfolio mix to address the business needs and to meet the marketing and sales goals and objectives of the team including media plans, community building, events, direct mail, call scripts, email, etc. Serve as expert on brand experience, quality, consistency, and compliance, and ensure adherence in all related demand generation activities. Assure the optimum mix of marketing activities across all pipeline stages including relationship building, acceleration, and close activities. Ensure that this strategy is consistent with the demand management strategy and aligns well with the other team members.
Lead Management – Contribute industry and market knowledge and insights when collaborating with key sales and business stakeholders on the review and analysis of lead reports. Demonstrate high degree of skill to proactively decide on relevant actions to improve lead quality, secure higher acceptance rate, and optimize related campaign processes for future execution.
Data Driven – Focus on excellent execution and speed to market to instruct others how to document campaign execution and lead management activities in the system of record, including CRM. Skillfully leverage respective systems to analyze performance and seek to identify enhancements and improvements to respective stakeholders. Market Research/Analysis – Provide recognized expertise in understanding target audience and interpreting market intelligence to optimize data segmentation for campaign impact. Identify new white spaces for future marketing activities. Proactively identify additional needs for research and analysis, collaborating closely with respective marketing and business stakeholders.
Field Enablement – Consistently align with marketing and/or business stakeholders, demonstrating recognized expertise in stakeholder management. Influence internal stakeholders and make relevant decisions for marketing tactics and assets to optimize impact in the market. This may include but is not limited to adaptation of rollout plans, fine-tuning of target audiences, integration of new communication channels or routes, etc. Further develop new approaches to roll out marketing tactics more efficiently. Communicate proactively with sales teams to understand marketing effectiveness and to seek out areas of improvement. Proactively provide feedback to other marketers to improve overall marketing performance.
Customer Service and Relationship Management – Demonstrate vast knowledge of industry and market trends to create a valuable customer experience. Proactively look for opportunities to demonstrate value to internal and external customers. Expertly encourage relevant customer engagement to optimize future execution activities, which integrates into future marketing and business activities. Share knowledge to empower peers. Create a valuable customer experience by servicing inquiries, resolving problems, etc. as opportunities present themselves.
General - Share skill and expertise with team members, thus enabling higher effectiveness and efficiency across respective marketing organizations.
EDUCATION AND QUALIFICATIONS / SKILLS AND COMPETENCIES
Bachelor's degree or equivalent required
MBA/Master's degree or equivalent preferred
Minimum 8-10 years of marketing experience, with minimum 3-5 years in marketing execution
Working in a multi-national company
Experience in sales a plus
Experience in B2B marketing
Experience in high tech marketing
Project leadership (medium to large-scaled projects)
SAP'S DIVERSITY COMMITMENT
To harness the power of innovation, SAP invests in the development of its diverse employees. We aspire to leverage the qualities and appreciate the unique competencies that each person brings to the company.
SAP is committed to the principles of Equal Employment Opportunity and to providing reasonable accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team (Americas: Careers.NorthAmerica@sap.com or Careers.LatinAmerica@sap.com , APJ: Careers.APJ@sap.com , EMEA: Careers@sap.com ). Requests for reasonable accommodation will be considered on a case-by-case basis.
EOE AA M/F/Vet/Disability:
Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, gender, sexual orientation, gender identity, protected veteran status or disability.
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